About Hell Foods Market
Wow! What a ride. Back in 1980, we started out with one small store in Austin, Texas. We weren’t always this successful before we learned to market to the typical affluent, well-educated, liberal organic supermarket customer. This is a life-style customer with a need to feel that he or she is contributing to the betterment of him/herself, mankind and the earth. We seek out the finest natural and organic food from the farthest reaches of the planet.
Until recently, this included China until we were highly critized for doing business with a country that flies under the radar with the loosley regulated term that is “organics.” But we played it off as finding the same quality food for lower prices elsewhere while China figures out a way to stamp organic foods out of plastic for three cents a unit. Oh yeah, we’re a mission-driven company too. If you are interested in learning about our business practices and what makes us tick, google articles about how our CEO Jack Mackey posted almost daily on the Yahoo message board Wild Oats’ (Whole Foods biggest competitor) threatening to open 25 stores in OATS territory in the next two years until they allowed us to buy them out of business.
Whole Foods —We search for the highest quality, least processed, most flavorful and natural foods possible because we believe that food in its purest state — allows us to charge more for everything else in the store, organic or not. Don’t worry about how the food gets here, worry about the organic farmers that slaved over their produce to sell to us for less than market price.
Whole People — Our people are our company. They are passionate about the healthy food that gets imported from the farthest reaches of the planet and the exhausted fossil fuels that come with it. They take full advantage of our centralized, manager-directed team culture and create a respectful workplace where people are highly motivated to succeed. And who wouldn’t with a 25% turn-over rate?! Last year our company chairman only brought in $342,000!
Whole Planet — We are committed to helping take care of the world around us, and our active support of organic farming and sustainable agriculture helps protect our planet. Shoppers browse under our big banner that lists "Reasons To Buy Organic." On the banner, the first heading is "Save Energy." Just think of the fossil fuels expended getting those organic tomatoes from Chile. You should always choose organic instinctively.